GAEA : Real-time - Authentic and Value Added Market research experts for the non-engineering
segment in India
Vision :
Research is the foundation of every invention and has manifested millions of facts
before the entire world. It is the attribute that brings change. It also leads to
many alternatives and explicit perceptive to the development. In short, research
is the backbone of growth.
Today, the entire world is coming close to free trade. The economic margins are
opening and extending their support to ease the trade practices. Due to this, the
indigenous markets have become very sensitive and customer driven. To compete with
these expanding markets one has to know the pulse of it. This is exactly where research
comes to the rescue.
To facilitate this vision GAEA [ formerly S.H. Consultants Pvt. Ltd., established
in 1999] offers various Market research-based services for the growth and development
of the Corporates & Industry.
Specialization :
GAEA with expertise in strategic Techno-commercial and Socio-Commercial solutions
offers knowledge-based services like Market Surveys, Research Studies, Export Market
Search, customized market research, Growth Potential Analysis and business/ project
opportunity analysis to the Corporates, NGOs, and Professional Entities. Our self-developed
research modules are based on our strong-unique background in the strategic research
arena. During last 20+ years through numerous Markets research and project consultancy
assignments. GAEA has built the knowledge focus on various market segments Like
Chemical, Pharmaceuticals, Petrochemicals, Specialty Chemicals, Agro Products, Readymade
Garments, Biotechnology, Leather Products, Natural And Herbal Products, Ayurvedic
Drugs, Textile, Engineering, Plastic And Allied Industries, Garments, Agro/Food,
Electronics, FMCG, Food, And Related Consumables, Software Internet And Web Portals,
Handicraft Products, Construction And Housing Sector And Non-Conventional Energy
Resources.
The assignments have been undertaken utilizing diverse research techniques and consulting
strategies in every major segment at different levels to cater the requirements
of the trade, industry and social organizations. We possess the knowledge of both
Indian and international market segments. Similarly, our group company- S.H.CHEM.TECH.
has the background of chemical project consultancy.
SERVICES OFFERED :
A] Customised Market Research
Keeping in mind the need of entrepreneurs interested in starting their projects
and that of industries looking for diversification or improvements; we have developed
a base of industry friendly consultancy services. These TECHNO-COMMERCIAL STUDIES
are broadly classified as CUSTOMISED MARKET RESEARCH and include following set of
services,
Market Research and Surveys-
a. PRODUCT RELATED STUDIES
- Demand-Supply Gap Analysis
- New Market Identification
- Export Market Search
- Product Performance Studies
- Competitor Analysis
- Product Launching Strategy
b. CUSTOMER RELATED STUDIES
- Customer Satisfaction
- Customer Perception
- Customer Identification
- Dealer Assessment
- Dealer Identification
Research and Feasibility Studies-
Gaea specializes in Research and Feasibility study assignments, which are based
on field research. The specific purpose of these studies is to judge the commercial
potential of a specific venture or an activity.
Our analysis strategy is based on following criteria:
- Technical viability,
- Financial feasibility,
- Market/ commercial utility
The main sectors focused are
- Industrial products
- Service industries
- Customer Identification
- Socio-economic studies
- Socio-Commercial studies.
B] Collaboration and Technology Transfer Search
As we all know, with the changing winds of liberalization, many project opportunities
have evolved for Indian Entrepreneurs. Many Indian companies and individuals are
interested in setting up profitable businesses by tapping these opportunities. They
are in search of a technology or a proper venture, which will give them an edge
over others. Looking at the scope for new projects in India, we have set up a database.
This database consists of detailed information about foreign companies, their technologies
and their terms for Joint Ventures. This network is useful in identifying a suitable
opportunity for collaboration and technology transfer.
To the foreign companies, we provide service of locating a project partner in India,
analyzing his potential and evaluating the JV or Technology Transfer offers.
C] Export market search
Objective: To achieve export target in a period of 2 years.
Scope:
- Identify Markets & Importers / Buyers (Overseas).
Product Development/ Design Advice.
- Export Promotion Activities: Market Promotion (Publicity) Participation in Exhibitions,
Image Building
- Arranging Financial Aspects.
- Arranging Logistics Aspects.
- Order Execution & Payment Realization plus Incentives Guidance
Special Features:
- Guidance and support of international trade experts
- Module Backed up with a specialization achieved in the field of Export Potential
Analysis
- Support of a well-developed network in the overseas market
GROWTH POTENTIAL ANALYSIS – GAEA’s own developed
research module
What is GPA?
- As the name suggests it is the module, which helps in analyzing the Real-Value of
a growth potential of a specific activity in a given – particular – commercial or
economic scenario through a set predefined strategy.
- This module is a perfect gel of Primary, Secondary research methods, coupled together
with qualitative research principles and a creative strategy to analyse results
emerging from a given commercial or economic scene to net the true growth potential
of the concerned activity.
Why GPA is different?
- It achieves a perfect value addition to the “Commercial – Marketing – Strategies”
to capture the estimated growth potential.
- Gives due importance to the client involvement during the implementation of the
research assignments for giving them required exposure to prevailing market conditions
prior to launch of products or services.
- Generates the possibility of a long-term commercial tie-up with the various respondents
(would be buyer) covered during the survey.
Benefits of GPA?
- Gives opportunities to improve upon any aspects related to product/service or commercial
strategy, depending on the feedback from the would be buyer.
- Gives client the opportunity to organize and execute around priorities.
- Actual – Fresh – Online demand patterns are known through consumer interaction.
- Gives commercial touch to the venture and add value to marketing – commercial –
strategies.
- Helps the client in identifying the virgin market for commercial exploitation.
Assignments Completed from the field of Market research and Project start up consulting
The list of clients, assignments and associates is a partial, indicative list of
the work exposure achieved either as S.H.CHEM.TECH. or as S.H.CONSULTANTS PVT.LTD,
Or as GAEA CONSULTING SOLUTIONS PVT.LTD., in last 25 years.
These are the achievements we, proudly boast on. Profusion of fieldwork & research
inputs has gone in these assignments as pioneering endeavor. We are having more
than 2000 product wise assignments to our credit. This list here, will be never
complete! But the ones’ worth mentioning are mentioned here;
Research studies: These assignments mentioned bellow are a perfect a gel
of Quantitative and Qualitative Research techniques
- EXPORT MARKETING STRATEGY FOR HERBAL PRODUCTS AND AYURVEDIC - DRUGS Assignment conducted
for MVIRDC World Trade Centre, Mumbai in year 2006-07
- Research Study on THE EXPORT POTENTIAL OF HERBAL PRODUCTS AND AYURVEDIC DRUGS .
Assignment has been conducted for MVIRDC World Trade Centre, Mumbai and record 2000
copies of the 1st edition of the report have been sold.(Year 2002-03)
- Research study on EXPORT POTENTIAL OF INDIA CHALLENGES AND OPPORTUNITIES in Select
Sectors like Marine/Seafood, Readymade Garments, Chemicals, Fine Chemicals, Agro
products, Leather Products, Ayurvedic Products And Crude Drugs/Herbs. {Worked as
an associate consultant, for this assignment which was conducted by Dept. of Science
& Technology, New Delhi.}
- Research study on EXPORT POTENTIAL OF MAHARASHTRA, IN SELECT SECTORS like Textile,
Engineering Products, Chemicals, Garments, Agro/Food, Electronics And Leather Products.{
Worked as an associate consultant, for this assignment Which was conducted by World
trade Centre, Mumbai.}
- Research study on EXPORT POTENTIAL OF MAHARASHTRA, in Select Sectors like Marine/Seafood,
Handicrafts, Ayurvedic products and Crude Drugs/Herbs. {Worked as an associate consultant,
for this assignment which was conducted for Trade & Commerce Dept. Govt.. of Maharashtra.}
- Market Research Study On The botanical Herbs and Crude Drugs produced at various
BAIF Research Centers, based on the various areas of cultivation and included the
states of Maharashtra & Karnataka..
- Market Research Study On The Trade Center to be established at Pune for the promotion
of various Handicraft Products produced by artisans; and on the possible Market
Networking arrangement for these products in the cities of Bangalore, Chennai, Mumbai,
Pune, Delhi
- Research study to recognize the specific nature of Good Logistic System structure
based on an improvement analysis for a healthier supply chain management in the
identified thrust agro activities
- Research study on homeless people in Pune city
- Study conducted for analyzing means of sustainable finance generation for Non government
organization
Assignments Completed from the field of Market research and Project start up consulting
- FUEL SURVEY to analyze the potential of various bio- waste fuels (Agro-industrial
wastes) in Kolhapur district of Maharashtra state. This survey done jointly with
Thermax Ltd. of Pune clearly indicates the volumes of waste available in the district
to be used by a proposed Power Generation Plant.
- Study on ACTUAL BIODEGRADABLE MATTER AVAILABILITY from the garbage rubbish generated
in Pune City.
- Technology search for fuel gasification technology from U.K. and France for converting
biowaste into fuel gases [natural and producer gas] to run power plants of 10MW
- Assisting our client a Singapore based joint venture Company for a Biodiesel project-
Biodiesel plants based on organic waste.
- Since 1995, we have worked on various biofuels subjects such as biogas, energy farming,
biomass gasification; poultry waste gasification, etc., as part of our interest
in the field of green energy.
Market research studies: In depth Market Research Studies have been conducted
successfully on following products and services;
Chemicals, Pharmaceuticals, Agro chemicals, Dye stuff and allied industries:
- Market research for Alkoxylates and Propoxylates in India..
- Market Study report on market potential for the products based on cracked c3 & c4
streams, in North Indian states of Delhi, Punjab, Haryana, Uttar Pradesh and Rajasthan.
- Phthalates such as Ditoctyl Phthalate, Dibutyl Phthalate and Diethyl Phthalate
- Ethyl Acetate
- Diethyl Oxalate
- Diclofenac Sodium
- Market research study on acetyl chloride
- Market research on nutritional product for Old age people in Pune city
- Vitamin B-1
- Gibberellic Acid
- Bromohexane Hydrochloride
- Napthl ASG
- O.T. Base
- Ortho Phylene Diamine (OPDA)
- Field research study on various Nitraromatic Chemicals
- Field research cum perception study among Medical Practitioners for a new Nonsteroidal
Anti-inflammatory Drug.
- Field research study on Customer Satisfaction in regard to Pharmaceutical Companies.
- Market analysis for LAB and LABS for Indian market .
- Market Survey on catalysts on all India basis
- Market study for introducing new technology in cement plants on all India basis
FMCG, food, and related consumables
- Market research for analysing demand for Packed & other varieties of Curds in Pune
city. [Conducted for a Singapore based company]
- Two Wheeler- Motor cycle-Buyer behavior analysis In PUNE, MUMBAI, NAGPUR, AURANGABAD
& KOLHAPUR- SANGALI –SATARA, regions in Maharashtra. [ conducted for Hero Honda
Motors Ltd.]
- Market research study on Potato wafers and Farsan in Pune city. Market study on
Branded Eggs in Pune among the household and intuitional (trade) segments
- Study on market potential of Ginger oil in Mumbai Pune and Nashik area.
- Field research study on Industrial Chocolates
- Study report on product launching cum customer perception analysis of Coldavin &
Chywangrans in Pune city
- Customer Perception & opinion Assessment Study for analysing the potential for running
gold store outlets
- Research study in Pune region on analysing the Market potential for a new processed
food venture to be started by Ex-servicemen’s cooperative society.
- Study on student transport mechanism followed by the schools in Regions of Pune
& Wai- Mahabaleshwar
- Consumer research on analysing media habits with specific reference to Television
media among affluent respondents from Pune And Mumbai cities.
- Field research study on Customer Opinion on a New Cigarette (sample size-3000)
- Field research study of Radio Pagers in two segments; 1. Industry & Business And
2. Households
Engineering, Plastic and allied industries
- After sale Service oriented satisfaction survey among Steam boiler Customers across
entire India [ Worked as an associate. Sample size was above 1200 nos. of respondents
at various on-site locations through-out the country]
- Market research study on electrical & electronic connectors in Mumbai, Pune and
Banglore
- Study on market potential of HDPE woven sacks and Tarpaulin in Gujarat State
- Study on consumer opinion and utility potential of injection needle housing in Delhi,
Mumbai and Pune area.
- Market potential analysis for Copper and Copper alloy tubes for the Indian Market.
- Study on HDPE & MDPE pipes and fittings in Mumbai, Pune and Nasik area.
- Field research study on Industrial Pumps
- Field research study on Computer Printer Ribbons and typewriter Ribbons
- Field research study on Light Diesel Oil
- Market potential study for labeling machines and labels in Mumbai’s Industrial Area.
Export and international Market :- SH Specializes In Product Wise- Country
Wise Export Market Search. SH specializes in Conducting such assignments and has
conducted various such assignments continuously from the year 1996.
- Country study on Mauritius, Singapore and selected European countries.
- Country study on CIS countries
- Product wise export market search of various products being traded between India
& Poland; along with other European countries.
- Export Market study for Notebooks [ school and collage exercise books], Picture
Books, Children Books Alongwith School & Computer Stationary to your country.
- Analysis of the Export Potential Of India for Sectors like Marine/Seafood, Readymade
Garments, Chemicals, Fine Chemicals, Agro products, Leather Products, Ayurvedic
Products And Crude Drugs/Herbs.
- Market Study Of MMF Textiles At Kyrgyzstan, Kazakhstan & Uzbekistan
- Field research study on exports financing
- Field research study among the reputed exporters in Pune area
Software Internet and web portals
- “ IT in changing times”-: Qualitative
research conducted for knowing views with value-added guidelines of leading Software
professionals and CEOs after the Turbulent times after Y2K and the bubble burst
of dot com ventures in India.
- Market Research Study for analyzing the potential for consulting through Web-Enabled
Software solutions for business
Performance improvements among the discrete manufacturing sector based industries
from Pune region.
- Market Survey on The Potential of Broad Band Internet Services In select segments
of Bibvewadi and Pimpri In Pune City.
Construction and Housing sector:
- rket survey on Micro-Concrete Roofing Tiles in Pune and Goa regions.
- Identification of potential buyers for residential premises at the Runwal prestige
residential complex coming up at Pune- Nagar road.
- Feasibility study for starting service apartment facility at F.C.Road, Pune.
- Project commerciality consulting for the proposed Commercial and residential project
coming up At Talegaon in an area of 100 Acres. Project will start in 2009 and we
will assist the promoters in getting FDI and also in market networking for selling
the properties.
- Commercial-Real estate- Database:
In 2007, created a 300,000 sq.ft. data base of properties, of of commercial real
estate for sell or lease rent in the range over and above 3,000 to 20,000 sq.ft.
or more of each in size, at different locations in and around Pune available for
sell or lease rent in and around Pune City. The purpose of this data base is to
identify genuine "good" properties for the requirement of our various client companies,
relocating themselves in and around Pune. This database is upgraded continuously,
on regular basis.
Education
- Preparation of Detailed Project Reports {DPR} along with a survey report for proposed
residential School projects at Nimbut and at Kadepur in Maharashtra.
Product Launching
- Mouth freshener, a substitute for tobacco products
- Rubber Antioxidant-2, Mercaptobenzimidazole.
- Ve Card – India’s first ever-electronic Business card. This card in form of a Visiting
card shape CD virtually details out entire Business profile in form of voice or
visual data.
- Product launching assignment for healthy cooking oil Carotino - through Promotional
Activities like Shop campaigns At chemists and other trade points and through Doctors
Categories like Cardiologists; Gynecologist &General practitioners
Similar work :
- Market linking Program for MSME ; which would be a retail -linkage for the small
& middle scale enterprises or the individuals to the retail outlets. This market
reaching out effort aims at Market tie-ups building & strengthening the retail market
access of such individual companies, which would help them to overcome the deficiencies
and facilitate their market growth potentials.
- Market survey for Bulk/Industrial/B2B Sales/Market/Marketing/Potential for chocolates.
- Market research study report on “Scrutiny of the Customer Loyalty and Understanding
the scope for improvement based on Brand and Customer Perception Survey in the select
areas for a leading gold brand”
- Market research report on “Health Drink” product in Pune and Mumbai cities among
selected respondents
- Market Research Study & Feasibility Analysis For Pomegranate Fruit Processing Unit.
- Research study on market assessment for the Shopping mall with hyper market and
six screens multiplex {250 cap each} coming up at Abhiruchi, Singhagad Road, Pune.
- Research and Feasibility study report on Production of Marathi movie
- Shop campaigns At around68 nos. of chemists and trade points for Carotino cooking
oil
- Market analysis for LAB and LABS for Indian market .
- Market research on nutritional product for Old age people in Pune city.
- Study report on Castor oil and it's derivatives100 TPD CASTOR SEED CRUSHING AND
DERIVATIVES PRODUCTION PLANT .
- Research study for market opportunity assessment and business assessment for the
proposed Shopping mall complex; for your property located at Chinchwad, Pune
- Market research and Feasibility Study Report on Metropolitan Area Network for Pune
City
- Market Research and Feasibility of your Food products, Potato Chips & Banana Chips
- Research Study on Identifying herbal/Agro-Commodities and extracts thereof, which
have a well-identified Market access/demand, to be produced in the vicinity of Satara
District
- Research study for analysing the market potential for lime free and sulphur free
sugar in India.
- Indiallia April 2012: Biznovators are appointed as the Delegation leaders in India
for this World’s largest International forum which is conducted first time in India.
- Exploring project opportunities from the Solar and biomass energy generation fields
Pre-investment analysis / Feasibility Studies
Our group specializes in pre- investment analysis, by virtue of the services rendered
by our group company - S.H.CHEM.TECH.- a chemical project management consulting
firm , which has a standing of last 17 years.
- Various Dyes like Fast Bases, Napthols, Acid Dyes, Direct Dyes and Vat Dyes
- Many Dye Intermediates like Ortho Nitro Anisole, Para Chloro Ortho Nitro Aniline,
Para Toludine, Para Amino Azo Benzene, O.T.Base etc.
- Sodium Carboxy Methyl Cellulose (Sodium CMC)
- Salicylic Acid
- Acid Slurry (L.A.B.S.)
- Menthol, Benzyl Alcohol , Benzyl Chloride & Benzyl Acetate
- 2,6 Dichloro Aniline
- Rengolite
- Sodium Hydrosulfite
- Mineral Water
- Neam Oil , Rose Extract, Jasmine Extract, Tube Rose Extract, Citronella Oil , Ginger
Oil , etc. botanical extracts
- Ferric Alum
- Potassium Iodide & Sodium Iodide
- Orthophenylene Diamine
- Castor Oil And it’s derivatives :
Detailed Project report for analysing the Project concept of processing 100 tons/
day of castor crushing to produce castor oil and for producing value added products,
thereof; at a pre-decided location in Rajasthan.
List of clients
- MVIRDC World Trade Centre, Mumbai .
- BVG India Ltd., Pune
- BAIF Research & Development Foundation, Pune
- P.N.Gadgil & Sons
- Carotino India Pvt. Ltd.
- i-source, Pune
- Abhiruchi Mall & Multiplex, Pune
- Thermax Limited, Pune
- Croda chemicals Pvt. Ltd.
- Dhariwal group of industries [Manikchand]
- Tata Motors Ltd., (through associate)
- Sharangdhar Pharmaceuticals Pvt. Ltd., Pune
- Kastorking {India} Pvt. Ltd., Singapore& Pune
- Ancent Software International Ltd., Pune
- Jyotichand Bhaichand Saraf and sons Pvt. Ltd., Baramati
- Synergy Foods Pvt. Ltd., Pune, Malaysia, Singapore
- Center for Youth Development and Activities (CYDA), Pune
- Men Interactive Network Ltd., Pune
- Hero Honda Motors Ltd.
- Blue bird India Ltd.
- Jinesh Chemicals Pvt. Ltd., Mumbai
- Constro-properties (India) Pvt. Ltd.,
- Saraswati Education Society
- Aquapharm Chemical Co. Pvt. Ltd., Pune
- (through associates)Tata Motors Ltd., IOC Ltd., DST, Tara, SDC, (all New Delhi ,India)